Cityland Essays
Fix Your Freeway / Fix Your City
50 Years of Planning From the Back Seat
Cities face chronic struggles with the planning, implementation, and deconstruction/reconstruction of urban freeways. Most planners have watched the way cities replace freeways amidst local controversy — with new streets, blocks, parks, buildings, and urban places. This set of three essays recognizes the importance of such political conflict but focuses more on how urban planners, in response to freeways, have evolved their approach to such issues over 50 years in one city – Milwaukee.
As a planner I have taught and practiced in Milwaukee since 1972. During this time numerous freeway-related transportation plans came forward, each with different potential impacts on urban conditions, opportunities and outcomes. These plans were initiated and largely formalized prior to significant urban planning work aimed at surrounding neighborhoods. Put another way, work as an urban planners was a bit like backseat driving since the transportation plans always came first. Now, in 2025, new plans have arrived for new major freeway transportation changes that will also involve surrounding urban places. This three-part look at both past and current plans for freeway system modification could help Milwaukee make wiser decisions that will impact future generations.
The first essay (Part 1) looks at five projects that occurred prior to 2025. (Locust Street, Park West, O’Donnell Park, and two projects for Park East). The second essay (Part 2) examines a case study, currently underway – the replacement of HWY 175. In the WIS 175 plan, three alternatives (two with a boulevard) replace the expressway within a complex set of neighborhoods and parks. Finally, Part 3 examines a much bigger, strategic, and more transformational opportunity of replacing the 1.5-mile “keystone” section of I-794 as it traverses Milwaukee’s downtown. Collectively these essays may offer an urban planning analysis that can help improve our urban freeways, one place at a time.
Part 1 ACCUMULATE PAST LESSONS
UNDERSTAND HOW URBAN BARRIERS EVOLVE
To begin an analysis of urban freeways and their impact on the city, we first have to understand how freeways have impacted urban areas by becoming embedded barriers which, in turn, have negative consequences. Some embedded urban barriers fit the essential form of the city like rivers, lakes, and major topographic changes. Over centuries planners found ways to transform natural barriers into assets that add value like desirable views, access to shorelines, and related features. Ancient aqueducts can add a sense of romance to a pastoral view, but transmission lines, pipelines, and similar structures have not yet become appealing.
In many cities, potentially negative barriers, go underground like subways, steam tunnels, sewer and water systems, and even some freeways. The large added cost of hiding infrastructure implies that, for many cities, the cost of avoiding harmful visual barriers deserves large expenditure. Boston’s Big Dig is a spectacular example of how the harm caused by freeway barriers was presumably cured by placing the freeway below ground (at great cost to all levels of government). In most cities, however, planners face infrastructure barriers with few redeeming opportunities.
Before Freeways: Railroads & Canals
The first signs of barriers in most cities appear with when railroad systems arrive. Many cities understood the problematic nature railroads and promptly built expensive tunnels or elevated tracks. Even those elevated tracks became problematic but, unlike freeways, they elevated rail systems allow for fully functioning at-grade streets. In response to new railroads new structures were built adjacent to the tracks. While freeways demand major interchanges, railroads use sidings and railyards that spawned large industrial and commercial facilities. Home built near railroad-based industries were well positioned for employees to walk to work.
Over time, visual and functional uses near railroads languished. Disinvestment settled in. Upgrades stopped. Other transportation systems (like freeways) gained value as a more efficient alternative. Today, century-old railroad conditions remain as part of the challenge to reconnect the communities. While “rails to trails” have given the older railroad rights-of-way new life, many railroad systems still debilitate urban areas. Mitigation of railroad barriers (especially urban railyards) occurs in many cities but rarely erases the decades-long legacy of negative urban impacts.
Some of the early railroad barriers have transformed from liabilities to assets. Perhaps the most well-known examples New York’s High Line. While not as prominent Milwaukee has several rails-to-trail projects demonstrating transformations of older rail systems into new assets (such as the Oak Leaf Trail and Hank Aaron trail). Milwaukee and other communities know that there must be a balance between the efficiency of urban, suburban and rural transportation systems.
Before the railroads, canal systems emerged echoing canal networks in European regions. Unlike railroads or freeways, when canals lose their industrial and commercial value, they retain their visual and cultural value. Adjacencies to canal can provide some of the highest and best real estate. The Chesapeake & Ohio Canal clearly adds value to Georgetown. Freeways, however, have yet to be perceived as inspiring aesthetic cultural objects, a condition confounds effective urban planning.
Split Neighborhoods & Disconnection
Freeways came with much larger structure than railroads as well as larger land areas for ramps and the needed arterial networks for traffic distribution. More importantly freeways also dominated the street level. While early elevated freeways allowed the local street system to continue at grade, eventually the logistics of maintaining and operating above grade structures exacerbated freeway barriers with dead or dormant street levels.
Areas around interchanges soon developed large auto-oriented structures with surface lots. Such development did not fit cities but became praiseworthy as it echoed newer suburbs. Over time, the edges of freeway barriers expanded and became either dormant or less attractive or both. Urban connectivity became more difficult, and loss of value rippled into surrounding neighborhoods. As freeways and railroads grew separated neighborhoods became more isolated.
Some separated neighborhoods grew stronger built upon their inherent, well-sustained structure of harmonious buildings organized on simple streets and blocks with small parcels and robust landscape patterns. Other neighborhoods with similar structure (perhaps on the “wrong side of the tracks”) grew weaker. In recent years, the dichotomies between neighborhoods have yielded issues of gentrification, segregation, and partisanship. Planners have yet to find ways to mitigate barriers and restore healthy patterns of integrated growth and revitalization.
Mitigate Barriers – Freeways And Neighborhoods Are One Entity
Developing freeways and developing neighborhoods both require the highest talents and skills. enormous levels of coordination, and major resources for financing, operations and innovation. You cannot “keep it simple”. Persons less familiar with freeways and neighborhoods, including professional designers in all fields, often fail (or refuse) to grasp the enormity of both challenges as independent problems. Now the challenge of integrating solutions to both sets of issues has become an even more “wicked” problem.
Decades of trial and error, success and failure, must be understood in order to co-develop major highways and neighborhoods. We cannot do one without the other. If we characterize the essence of freeways as “systems” and the essence of neighborhoods as “places” we may have a chance. At least, that seems to be the accumulated lesson from decades of such projects in Milwaukee.
Amongst our federal, state, and local governments we face chronic turbulence. Seeking at least partial rationality in this milieu seems Quixotic. Perhaps we are “tilting” at freeways, failing to see them as what they are, as well as what they could be. The decision-making quandaries regarding freeways and neighborhood places will not diminish. So, what can practice planners do?
MEDIATE CITY/SUBURB CONFLICTS
Freeways must help, or at least not harm, urban, suburban and rural areas. This requires balanced planning for each type of community. Initially freeways created a great value by providing fast access across long distances. Such traffic movement required roadways with “limited access” that allow vehicles to move faster and safer. This was, and still is, an incredibly valuable service. Intercity and commuter train systems, for example, have been constantly improving. So too have freeway, but not always in a way that helps the neighborhoods that traverse. Any resolution will require viewing such systems and places in their full social, economic, and physical context.
Learn How Urban Freeways Diminish Cities
Characteristics of limited access urban freeways conflict with the types of the circulation systems needed in urban areas. Urban areas do not require faster traffic and access, but better safer, comfortable access for more people to engage in more diverse activities. Higher density places, thrive on multiple modes of access to multiple places as opposed to freeways that thrive on singular access to separated interchanges. They both have their place.
Urban freeways reconfigure effective non-hierarchical patterns of access in neighborhoods into stricter, less flexible hierarchical patterns for regions. The freeway-based hierarchical model of traffic, ultimately trickles down within cities supporting segregated land uses, aided by zoning, and embedded by a legacy of property valuations. It has taken decades for planners to help reassert mixed use, multi-income neighborhoods, diverse social and cultural activities, and all of the other attributes that help urban areas thrive.
Freeways in suburban and rural areas exhibit the opposite traits. They provide the primary means of interconnecting distant areas and subareas to facilitate daily life. Suburban areas with segregated land uses, restrictive access, and less diversity are anathema in cities, but quite desirable in suburban districts. So why must we make suburbs be like cities or cities like suburbs? How can we accommodate both? How can they coexist? Too often our communities feel threatened by exaggerated warnings of change, xenophobia, and a loss of control. In the case of freeway changes, planners need to acknowledge such anxieties, address them fairly and directly. Wherever possible planners should emphasize clear examples of likely outcomes as opposed to alarmist doom and gloom scenarios. Many suburbs, in the long run, are much better off if their urban centers have higher value, more jobs, more interesting and desirable activities, and more revenue to support themselves.
Replace Urban Freeways with Good Boulevards
Freeways of course maximize one single variable – how fast you can drive safely from Point A to Point B. Other factors seem secondary including the cost of the vehicle and the fuel, aesthetics of the experience, impacts on the natural environment, and – especially important for urban areas – the social, economic, and political value of activity abutting the freeway. Detached urban freeways become impregnable barriers with their legitimate need for separated lanes, fences, guardrails, shoulders, and sound walls. The same freeway that does not help property owners in urban places will help the values in suburbs and rural areas where freeways make sense. In short, the key to mitigation becomes the transitions from city to suburb or, in this essay, the transition from freeway to boulevard.
When drivers reach the city and leave the urban freeway, they travel on a local arterial – a type of mini-freeway designed for fast traffic and vehicular movement. Effective arterials (with grassy medians and turn lanes) facilitate traffic but they should not be mistaken for urban boulevards. Most arterials lack the higher quality landscape, attractive facades, walkable features, slower speed and increased cross access that is essential to great boulevards. It may be hard to define the detailed different between a traffic oriented arterial and an urban boulevard, but most people know it when they see it.
Good boulevards offer maximum access to surrounding areas. They are designed for a high-quality aesthetic impact, slow speeds to ensure pedestrian comfort and safety, as well as integrated use of other vehicles like scooters and bicycles. In some ways boulevards are the direct opposite of freeways. Boulevards add neighborhood value with activated wide sidewalks, heavily treelined edges and harmonious (not identical) building facades.
Boulevards are clearly the roadway of choice for major traffic movements in urban areas while freeways are clearly the roadway of choice for major traffic movements in suburbs and rural communities – neither one mode nor the other is better, but they must be used in their appropriate setting. Freeways in cities are harmful just as boulevards on rural areas would be wasteful.
Balancing Combined Value for City and Suburb
The ability to integrate both freeways and boulevards does not require a whole new skill set or volumes of analysis. It does require merging urban and suburban mindsets which, if left unbalanced and disconnected produces dysfunctional outcomes. This merger of dichotomous belief systems only occurs if planners emphasize long term costs and benefits that can create win-win scenarios.
Over time, improving the value of denser urban areas improves the value of surrounding suburbs. The central business district of each major city is, in practice, the economic and cultural heart of the metropolitan region. The more the central city “heart” thrives, the more the suburbs thrive. When central city areas become less valuable and less attractive, the primary option for growth quickly moves to the suburbs, adding more subdivisions, adding more traffic and exponentially higher infrastructure costs (especially on a per capita basis). Suburbs want short term property value but not long-term infrastructure costs that usually lurk a decade or two ahead of annual budgets. Many post-war suburbs that began in the second half of the 20th century, already have fallen prey to this predicament. Suburbs today, just like city centers, need to rethink their long-term futures.
Look Back To Look Forward
Sometimes hindsight shows us a way to move forward. Hausmann’s Paris provides, perhaps, one of the best benchmark for comprehensive streets. His boulevards have everything from the right technical engineering, enormous social and economic value, and new facades that make truly complete and beautiful streets. When Olmsted created Hausmann-like boulevards in the United States, he fashioned well-functioning boulevards (before cars) that still operate today at high levels of value as well as transportation efficiency (such as Eastern Parkway, Ocean Parkway and others). If these urban boulevards have worked for almost two centuries, then why cannot they work now? Why are good urban boulevards not replicated more often? Did we fail to recognize our older boulevards as good solutions because they lacked speed, because they supported transit, because they were not suburb-oriented, because they do not follow the most recent “best practice” guideline, or because they just seemed old-fashioned at a time when anything more recent must be better?
FREEWAYS INTERRUPTED – MILWAUKEE’ S ACCUMULATED LESSONS
This essay does not focus on why ‘freeway’ advocacy triumphed politically – planners have little authority to make such decisions. But if, and when, urban freeways enter a remission phase, planning questions become paramount. How does freeway remission actually work at grade? What issues should be addressed? What are the variations in context and conditions? How should freeway transformation be implemented?
Since the 1970s freeway-related projects have been modified to mitigate negative impacts in and around Milwaukee. Each of these projects faced varied conditions in which a freeway (or expressway) has been replaced or reconfigured. Typically, it is not the freeway changes that are ill-defined, but the surrounding urban conditions that account for the problem complexity. These complexities of urban areas surrounding freeways usually exhibit a much broader array of social and economic issues when compared to changes surrounding suburban and rural freeway. Each of the projects discussed here required wide-ranging talent and resources from planners representing different disciplines, skill sets, public missions and levels of government. Alos, the project time frames overlap but they are presented here roughly in the order in which they were initialized.
Recognize Neighborhood Preservation - Locust Street And The Growth Of Riverwest
In 1973, there were Department of Transportation (DOT) plans to widen Locust Street to facilitates its functionality as a freeway arterial that would connect the I-43 freeway interchange around 8th Street, eastward, on Locust Street, across the Milwaukee River, and through the wealthier university-based eastside neighborhood all the way to the lakefront (where the arterial might connect to a planned but never-built freeway system along the lakefront). The planned Locust Street arterial had already led to the demolition of several blocks of street frontage from 8th Street to Holton Avenue.
The demolished street frontage harmed, as might be expected, the largely black neighborhood abutting Locust Street. No redevelopment plans for the demolished area were put forward. The land stayed vacant and unsightly. East of Holton the Locust Street was still intact. An intense political battle ensued between the neighborhood group ESHAC and the City’s leadership over the potential future of the area. As a planner working for ESHAC we were tasked in demonstrating the potential value of the neighborhood both south and north of Locust streets and the need to treat the neighborhood as an integrated area with strong value. Two planning studies were produced: “Futures for Locust Street” and “The Riverwest Neighborhood Plan”. Eventually the City leadership relented, relabeled the area as a “special” neighborhood and allowed it to chart its destiny in a more independent, but integrated manner. Over the years Riverwest grew in value as one diverse neighborhood. Locust Street and Riverwest represent a clear success story in preventing a freeway arterial from extending its damaging influence. Most recently new development on Locust, west of Holton has begun more than 50 years after the initial arterial demolition.
Was there a unique planning issue underlying the strategy for saving Locust Street? In hindsight it seems the simple, critical issues was urban neighborhood preservation focused. This was not historic or architectural preservation – it was simply the social and economic preservation of Locust street as the unifying seam in a pedestrian friendly neighborhood. Not only has the neighborhood prospered, but Locust Street, and now Humboldt and Holton are also seeing signs of revitalization which can be expected to continue. Without the preservation of Locust Street activity, the story would not have ended successfully.
Overcome Disbelief - Park West Freeway 1974-1980
The Locust Street arterial dilemma did not involve new development. The potential for new growth to replace cleared land first occurred as part of efforts of the Park West Redevelopment Task Force. When the freeway system expansion was abandoned, several miles of cleared land became dormant and left vacant. The demolition process had occurred in increments but left an obvious swath of cleared land from Sherman Boulevard on the west to the lakefront on the east. The west half of this land (west of I-43) was labeled “Park West”.
The Park West land became the subject of a major neighborhood revitalization effort under the direction a consortium of local groups called the Park West Redevelopment Task Force. This Task Force undertook initiatives that were successful as well as some that were stopped. Today unused and underused land remains, but several key investments have occurred. Some of the positive outcomes included:
§ Forging coordination and cooperation amongst several disparate community groups that helped support better local services and policies
§ Creating a new County Park (Johnson Park) which remains a key community feature
§ Preparing the conceptual design and program for the Fondy Market which initially stalled due to a lack of City support but ultimately became a thriving community asset
§ Obtaining $2 million from the Economic Development Administration to start new business
§ Supporting the expansion of Washington High School on its existing land rather than demolishing additional neighborhood housing.
§ Stopping the demolition and widening of Fond du Lac Avenue as a proposed high-speed arterial to link to I-41 and reinvesting Fond du Lac as a key urban street.
The greatest difficulty was simply overcoming the disbelief of the general public that redevelopment of the area was feasible and that the homes that had been demolished could be replaced. The difficulty, however, was revitalizing the housing market without strong governmental support. Many of the investment successes noted above occurred because of public actions from the County, State, or Federal government – while City support was missing for a variety of political reasons. The best way to view these efforts from a planning perspective is to credit the Task Force for stopping the negative impacts of the planned freeway, creating several positive neighborhood changes, and setting the stage for future groups to improve the area.
Emphasize Strong Opportunities – O’Donnell Park &The Downtown Lakefront
A primary hope for the planned freeway system was the continuation of the freeway from the north end of the Hoan Bridge along the downtown lakefront, turning west just north of the War Memorial parking lot. This would have created an enormous barrier separating the lakefront and the shoreline from the city. Access from the downtown bluff overlooking Lake Michigan had never been considered significant – such access was not diminished since it did not exist. Fortunately, the absence of a strong lakefront connection (visual and physical) was so overwhelming that all audiences knew that continuation of freeway construction would become the ultimate barrier killing connection from downtown to the lakefront.
In the late 1970s the City, County, and State conducted an international design competition to propose alternative visions for the lakefront. The competition winners were well received but no changes were made. A group of local citizens created an organization called the North Harbor Network to push forward some of the ideas from the competition. With assistance from designers from UWM (including myself and Harry Van Oudenallen) an alternative, award-winning, plan was put forward, promoted, and ultimately accepted by the County as the first key step in shelving the freeway plan and creating a large public park and cultural facility
While the initial design, called Lake Terrace, was changed substantially it was revised and renamed as O’Donnell Park in recognition of the leadership of County Executive O’Donnell. This project was the first domino which created a much larger series of lakefront transformation including the Milwaukee Art Museum expansion, Discovery World, Betty Brinn Children’s Museum, the Vietnam Veteran’s Memorial, outdoor gardens, public art, and a much higher-level of public use.
This location on the Milwaukee lakefront still faces challenges to achieve higher levels of coordination and harmony amongst all the users. Put another way, the downtown lakefront improved immensely once the expanded freeway system was halted but it now faces constraints and opportunities to create a new integrated system for traffic and land use.
Find The Right Vision - Park East Dormant Land
As part of the freeway system the federal government purchased a cleared land from the lakefront to the I-43 freeway, referred to as the Park East extension. About half of the land (from Jefferson Street east to Lake Michigan) was cleared and sat vacant for many years. The vacant land was “demapped”, taken off the freeway system plan, and placed under local government control. The land further west (from Jefferson Street to I-43) became the subject of the much larger and significant freeway replacement project called “Park East” and discussed in the next section of this essay.
The right-of-way for this eastern section of I-194 was cleared, but nothing was built pending the fate of the freeway along the lakefront. When plans for the lakefront freeway were set aside, this land became one of the most valuable downtown opportunities for new development. The opportunities seemed simple but were still controversial. For several years the UWM School of Architecture and Urban planning repeatedly used the vacant land as a basis for studio projects for new housing and neighborhood development. I was one of several faculty members who promoted and disseminated the concepts.
One of the local developers, Mandell and Associates, clearly recognized the potential promise of the land and implemented several successful new developments. The full plan used the land for a variety of housing types (townhomes, apartment rentals, condominiums), a retail core, and well-planned parks and garden areas. Most importantly the vacant land was transformed from a barrier (between the downtown and the lower east side) into a harmonious fabric which knitted the different areas together. It also became a model for future development of the demolished I-194 freeway in the next decade.
Unlike the prior study of Park West, and the work on Locust Street, this area was ripe for market-based development. The area was already improving with new townhomes and retail activity. The downtown decline had stopped, and new investment was imminent. Several different types of housing and retail projects emerged. For most newcomers to Milwaukee there is no obvious separation between the development of the vacant land and the prior development in the surrounding neighborhood. It is a seamless transition. The complete absence of the freeway allowed this land to become a high-value, easily accessible, visually attractive, urban place. This outcome proves that the response to the marketplace may require effective long-term market evaluation rather than short-term “impulses” that respond to the immediate market.
Invest In The Next Generation - Park East Replacement
By the year 2000 the strong property market became evident in the downtown adjacent to the freeway (I-194). Nevertheless, the freeway removal and replacement required strong political leadership. Once approved, over 30 blocks became available including both the demapped right-of-way for the Park East corridor in addition to nearby parcels. This became the most complex freeway project at the time. The urban planning and design strategy needed to create good urban places through a regulating plan and a form-based code. Components of those documents, mentioned in two other essays on this website, are repeated here.
Enormous public opposition arose about the rationality of removing and replacing the freeway with local property development. Here are three of the major position arguments and outcomes:
§ Opponents predicted that the large volume (40,000 cars per day) would not be able to enter and leave the downtown effectively. In practice McKinley Boulevard handles the 40,000 cars per day which are actually dispersed more easily than the prior freeway.
§ Opponents stated that new property would never be developed and, if it was, it would not be high value. New development exceeded everyone’s expectations and even produced a surplus of TIF funds used to support other downtown projects.
§ Once it was clear that development would occur, naysayers said it would take too long -- that is it would take more than a year or two. Immediate short-erm redevelopment was never planned nor would it be a good strategy. Redevelopment was planned to occur over a twenty-year time frame so it could be phased and adjusted as needed. It began in 2003, and outlasted the pandemic, the Great Recession, bitter partisan fights, and ultimately achieved a 90% build out by 2023.
Essentially the redevelopment plan required a block-by-block analysis of market potential and capacity. The planning team created and evaluated several street and block plans as well as building a large scale 3-D model to facilitate collective discussion and workshop-style decision making. Here are some key issues in the planning effort.
§ Accommodate high speed traffic exiting and entering the freeway.
§ Preserve older historic buildings part of the old brewery neighborhood.
§ Assume that hillside transitioning will occur later, from downtown to the highly segregated neighborhood to the north
§ Avoid numerous urban renewal projects that had destroyed much of the historic value.
§ Make sure the new district that could accommodate the old sports arena.
§ Promote old and new riverfront buildings on both sides of the Milwaukee River.
§ Create geometries that fit a mix of both grids and curvilinear streets to accommodate the needed complex street and block geometries.
§ Incorporate transition areas to the local campus of the Milwaukee School of Engineering.
§ Harmonize with smaller scale residential housing that was part of the Brady Street neighborhood.
After the plan was adopted, The first project (the Flat Iron) became “proof of concept” and soon other parcels were in planning stages. As noted, the expected twenty-year build-out actually occurred in a slightly shorter time frame. Perhaps the most interesting outcome has been recognition that the poorer, largely black areas north of new development were also impacted positively with reinvestment and value without gentrification.
WHAT CUMULATIVE LESSONS WERE LEARNED?
All of the projects noted above contributed to the detailed learning process for local planning practitioners and designers. The key lesson is that each freeway has a unique neighborhood with different constraints and opportunities for making effective urban places. Unlike engineering design for the freeway itself, which using standardized design principles (to ensure drivers will have a predictable and safe driving experience) urban places usually require customized dimensions and geometries to fit the undue context of each block and local street. Based on this approach here are the critical lessons:
Respect & Respond To The Urban Form Of Streets, Blocks & Buildings
Urban form and geometry grow accretive, over time, to create the street, block, parcel, lot and building forms that become neighborhoods and districts. When planning for revitalized areas around freeways the first step requires evaluating these patterns, historical and contemporary, and understanding the constraints and opportunities for improving urban places. Creating entirely new discontinuous forms does not make places “innovative”. Instead “new” forms usually worsen the barriers and separations among places and neighborhoods. With effective talent and skill Innovation can occur harmoniously, respect and respond to existing urban patterns and avoid making existing problems even worse.
Evaluate How The Freeway Impacted Social And Economic Conditions
As freeways grew and expended, their surrounding context changed with negative impacts on local demographic, social and economic conditions. Community planners must understand this history, evaluate the relative values of these changes and identify conditions that should be preserved, diminished, modified, and/or improved.
Focus On Long-Term Impacts And Market Fluctuations
Although the plans for addressing neighborhood impacts usually focus on the immediate and short-term outcomes, in practice, plans should focus, instead, on long-term impacts and leverage opportunities for broader positive changes. Market conditions at the time plans are crafted have a major influence on public perception and investor reaction. In practice, however, the neighborhood impacts of fluctuate through a longer time frame. Consequently, the plans should be designed to fit different market trends over time (not just in the initial years of post-freeway investment).
Include Leapfrog Opportunities And The Detailed Physical Context
Neighborhood impacts aim primarily at the immediate areas surrounding freeways or adjacent parcels. In practice, positive impacts can often leapfrog to nearby, non-adjacent sites. As neighborhood awareness and potential values increase and leapfrog impacts can reach a broader area. The most successful leapfrog impacts respond to specific contextual features.
Engage multiple communities and stakeholders
Every change brings community controversy. Communication strategies based on effective community engagement can change such circumstances into less negative and more valuable and balanced outcomes.